I Help Businesses Transform
Through Analytics , MarTech & AI

Whether you need Data science , Analytics , MarTech or AI enablement or team training & leadership or a personal advisor, My various skills will give you unique transformation.

My Profile is trusted and Valued By

Hi 👋

My name is Amr (pronounced Amar) and currently living in Dubai. I am a data science & analytics leader with over 10 years of experience driving transformational results across e-commerce, FMCG, and technology.

I led various projects, teams and training, managed multimillion-dollar data & AI projects that have transformed the shape of my companies.

Currently pursuing my Doctorate in Business Administration from France – Clermont University with a focus on AI’s transformational impact on Digital Marketing KPIs.

How Can I Help you?

Establish Data Analytics & Science Projects

Building robust data analytics systems that transform raw data into actionable business insights and drive informed decision-making.

MarTech Architecture and measurement and CDP marketing

Designing and implementing marketing technology stacks that optimize customer journeys and maximize marketing ROI.

Building AI Applications & Systems

End-to-end AI solution development, from strategy to deployment, helping businesses leverage artificial intelligence for competitive advantage.

Training & Courses

Professional instruction in Data Science, AI, and Analytics for individuals and corporate teams looking to upskill.

Freelance Consulting

Flexible consulting engagements for businesses needing expert guidance on data strategy, AI adoption, and digital transformation.

Comprehensive Overview

Skills Matrix

52 skills across four domains, built over a decade of hands-on experience in data, marketing technology, and AI.

Data Science and Analytics

Core analytical and modeling capabilities

17 skills
Predictive Modeling and Forecasting
S-ARIMA Time Series
LSTM Neural Networks
Regression Analysis
Customer Lifetime Value
Customer Segmentation
Behavioral Clustering
Recommender Systems
Conversion Rate Optimization
A/B Testing and Experimentation
Funnel Analytics
Cohort Analysis
Retention Analytics
Python, SQL, R
BigQuery and Redshift
Tableau, Looker, Power BI
ETL and Data Pipelines

MarTech and CDP Marketing

Marketing technology and customer data platforms

15 skills
Customer Data Platform
Composable CDP Architecture
Customer 360 View Development
Marketing Attribution Modeling
Budget Allocation and ROI
Google Analytics 4
Event Taxonomy Design
Google Tag Manager
CleverTap Automation
Salesforce Marketing Cloud
Salesforce Data Cloud
MMPs and Adjust
Campaign Performance Measurement
Segment Platform
Martech Stack Integration

AI Enablement

Leadership and organizational transformation

12 skills
Data Strategy Development
Data-Driven Transformation
Team Leadership
Analytics Literacy Building
Process Automation
ML Use Case Deployment
Scalable Measurement Systems
Business Insights Translation
Stakeholder Communication
Digital Data Engine Consulting
AI Workflow Integration
Strategic Reporting

Academic and Research

Education, research, and thought leadership

8 skills
PhD Research in AI and Marketing
Public Speaking and Keynotes
Course Material Development
Data Science Instruction
Student Mentorship
NLP Curriculum Development
Academic Writing and Thesis
Research Methodology